Digital tech lights a fire under out-of-home advertising - AdAge.com (blog)

AdAge.com (blog)

Digital tech lights a fire under out-of-home advertising AdAge.com (blog) Out-of-home advertising, or OOH, is experiencing an accelerating rebirth as tech startups surge into the space. They are making it not only easier to buy signs, billboards and screens using ad tech—much like ads on a laptop computer—but to pull off ... and more »

from advertising - Google News https://ift.tt/2OktIRF