Wednesday, August 1, 2018

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools - MarTech Series


MarTech Series

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools
MarTech Series
Ashish Chordia, cofounder and chief executive officer of Alphonso, said, “Television remains a powerful medium for advertisers, but until now, it has been too hard to measure. With budgets now divided across a range of mediums including mobile, social ...



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