Here's why you should crowdsource your programmatic creatives - Marketing Land

Marketing Land

Here's why you should crowdsource your programmatic creatives Marketing Land It's not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that's how it works. Coca Cola's “Share a Coke” campaign is a famous example where sales ...