Thursday, August 30, 2018

Google, Mastercard cut secret ad deal to track retail sales - AdAge.com


AdAge.com

Google, Mastercard cut secret ad deal to track retail sales
AdAge.com
For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that ...

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