Lovesac IPO: Clever Marketing, Little Substance - Seeking Alpha

Lovesac IPO: Clever Marketing, Little Substance Seeking Alpha Lovesac pulled off a successful IPO, pricing at $16 versus an initial expected range of $13-15. Since then, shares have zoomed up 25% to above $20. Lovesac succeeds greatly in marketing itself as an omni-channel retailer with an e-commerce focus, but ...