Why influencer marketing is even more vital for B2B Marketers - The Drum

The Drum

Why influencer marketing is even more vital for B2B Marketers The Drum Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit. A recent study found that 75% of marketers are utilizing ... and more »