Mazda's New 'Feel Alive' Marketing Campaign Seeks To Elevate Brand Past 'Zoom-Zoom' - Forbes

Mazda's New 'Feel Alive' Marketing Campaign Seeks To Elevate Brand Past 'Zoom-Zoom' Forbes Dino Bernacchi believes that Mazda's climb to premium positioning in terms of vehicle styling, quality and content has made enough progress that the brand can veer away from its "zoom-zoom" heritage in favor of marketing that emphasizes enjoying a ...