Brands Dropped the Ball Marketing to Millennials, but There's Still Hope for Gen Z - Adweek

Adweek

Brands Dropped the Ball Marketing to Millennials, but There's Still Hope for Gen Z Adweek Teen consumers have gone largely ignored and underserved by marketers, most of whom favored the “wait until they have money and independence” approach over the “engage early” mentality. The unfortunate truth for these marketers is that the millennial ...