Tuesday, May 29, 2018

Advertising Basic: What are DSPs, SSPs, and DMPs? - Business 2 Community


Business 2 Community

Advertising Basic: What are DSPs, SSPs, and DMPs?
Business 2 Community
SSPs are meant for publishers who monetize pages on their website. An SSP is where they control advertising real estate and the system connects to an advertisers DSP so they (the advertiser) can buy ad real estate on the publisher's website.



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