Michelle Peluso On The Need To 'Listen As Much As Speak' In Storytelling + The Future Of Marketing - Forbes

Forbes

Michelle Peluso On The Need To 'Listen As Much As Speak' In Storytelling + The Future Of Marketing Forbes At IBM, we're really obsessed with being agile to the core and we have moved IBM marketing to be a truly agile discipline. We have also had to be much, much more customer centric and have instrumented all of our offerings to get net promoter score ...