Sunday, April 1, 2018

Gothic or Helvetica? For Brands, Fonts Help Tell a Story - New York Times


New York Times

Gothic or Helvetica? For Brands, Fonts Help Tell a Story
New York Times
When ads for the Netflix show “Stranger Things” first appeared in 2016, the glowing, blood-red, unevenly shaded font that spelled out the title told viewers exactly what they could expect. The retro typeface — and a haunting, one-minute title video ...



from advertising - Google News https://ift.tt/2H480LA

No comments:

Post a Comment