Snapchat takes a flexible approach to how advertising is sold in its shows - Digiday

Snapchat takes a flexible approach to how advertising is sold in its shows Digiday Snapchat has chosen to take a flexible approach to how Snapchat shows make money. In some cases, that means partners taking the lead in sales; in others, Snapchat does. Snap's content and advertising deals with major media companies including ... and more »

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