Forbes |
The Future of Marketing Mix Optimization Is Here
Forbes Companies spent more than $1 trillion globally on marketing in 2017, by one estimate. This puts CMOs squarely in the crosshairs of CEOs, CFOs and corporate boards, who want to know where all this money is going and what they're getting in return ... |
Wednesday, February 28, 2018
The Future of Marketing Mix Optimization Is Here - Forbes
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