Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology - Adweek

Adweek

Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology Adweek “IT decision-makers report a much higher importance of mobile apps than their marketing counterparts,” Adobe said. “This year we saw a year-over-year decline in the importance of mobile apps and mobile websites for marketers, with more ranking them as ... and more »