For Kiehl's, More Data and More Business Hasn't Meant More Advertising - AdExchanger

AdExchanger

For Kiehl's, More Data and More Business Hasn't Meant More Advertising AdExchanger Many of Kiehl's competitors have tied their growth to data-driven advertising, she said. Direct-to-consumer razor and skincare startups like Harry's and Unilever's Dollar Shave Club are heavy programmatic and platform spenders because they need to coax ...

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