Thursday, November 30, 2017

The Holy Grail of TV Advertising – Are You Missing Out? - Broadcasting & Cable (blog)


Broadcasting & Cable (blog)

The Holy Grail of TV Advertising – Are You Missing Out?
Broadcasting & Cable (blog)
Digital advertising is exploding across screens. The associated growth of digital attribution models used to measure performance has led to the idea that linear TV advertising is not as effective as it once was. However, TV IS still driving sales. I ...



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