eBay: Header Bidding Promises to Bring Transparency to Programmatic Advertising - eMarketer

eBay: Header Bidding Promises to Bring Transparency to Programmatic Advertising eMarketer Publishers and brands have high hopes for header bidding. By opening up media buying to all potential buyers instead of a preferred few, it democratizes programmatic advertising and adds transparency to the space. Jean-Dominique Boffa, director of ...

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