Tuesday, October 31, 2017

What consulting firms have to solve to win at advertising - Digiday


What consulting firms have to solve to win at advertising
Digiday
WPP CEO Martin Sorrell went so far as to blame the trade press for spreading “wildly inaccurate estimates” of the revenue made by the likes of Accenture and Deloitte in advertising. As real as the threat of consultancies is to agencies, there are some ...



from advertising - Google News http://ift.tt/2hsYB4q

No comments:

Post a Comment