Friday, September 29, 2017

New Stanford research links language of online product descriptions with sales - Stanford University News


Stanford University News

New Stanford research links language of online product descriptions with sales
Stanford University News
For example, if a product's description includes brand names like “Nike” or phrases like “free shipping,” its sales will be higher than a description that doesn't. But these are words that advertisers can't change. “We're more interested in framing ...



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