Genesis Energy confuses customers with marketing stunt cheque - Stuff.co.nz

Stuff.co.nz

Genesis Energy confuses customers with marketing stunt cheque Stuff.co.nz A "confusing" marketing stunt by a major energy provider has fallen flat with many of its customers. Genesis Energy attached a "cheque" valued at $1.20 - equivalent to an hour's worth of power during winter - to a recent letter sent out to customers.