Broadcasting & Cable |
OTT Devices Hold Clear Advertising Advantage: Study
Multichannel News For the Q1 2017 study, FreeWheel leaned on the Interactive Advertising Bureau's definition of OTT – any device that can connect to a TV the deliver internet-based content, and a category that includes streaming players and sticks, smart TVs and gaming ... FreeWheel Report Calls OTT Better Form of TV Advertising |
from advertising - Google News http://ift.tt/2f702qZ
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