Tuesday, August 1, 2017

OTT Devices Hold Clear Advertising Advantage: Study - Multichannel News


Broadcasting & Cable

OTT Devices Hold Clear Advertising Advantage: Study
Multichannel News
For the Q1 2017 study, FreeWheel leaned on the Interactive Advertising Bureau's definition of OTT – any device that can connect to a TV the deliver internet-based content, and a category that includes streaming players and sticks, smart TVs and gaming ...
FreeWheel Report Calls OTT Better Form of TV AdvertisingBroadcasting & Cable

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