Wednesday, August 2, 2017

Mark Ritson: Marketing debate is so polarised it's hard to be sure of anything - Marketing Week


Mark Ritson: Marketing debate is so polarised it's hard to be sure of anything
Marketing Week
If we ran a poll here on Marketing Week's home page and asked readers to rate the degree to which brand safety is a serious threat to your brand on a scale of 1 (no threat) to 10 (huge threat) I am betting that we'd derive an average of around 5 but ...



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