Broadcasting & Cable |
FreeWheel Report Calls OTT Better Form of TV Advertising
Broadcasting & Cable Ad-tech company FreeWheel, owned by Comcast, finds that people who watch TV on over-the-top platforms are engaged with the programming and with the advertising that runs there. Rather than zipping and zapping, OTT viewers complete 98% of the video ... OTT Devices Hold Clear Advertising Advantage: Study |
from advertising - Google News http://ift.tt/2f7DUNj
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