FreeWheel Report Calls OTT Better Form of TV Advertising - Broadcasting & Cable

Broadcasting & Cable

FreeWheel Report Calls OTT Better Form of TV Advertising Broadcasting & Cable Ad-tech company FreeWheel, owned by Comcast, finds that people who watch TV on over-the-top platforms are engaged with the programming and with the advertising that runs there. Rather than zipping and zapping, OTT viewers complete 98% of the video ... and more »

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