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A New Marketing Royalty on the Rise: Digital Influencers
Knowledge@Wharton As online platforms become cluttered with ads, marketers are challenged to find new ways to connect with their customers. One rising trend they should pay attention to is “influencer marketing,” or using the power of popular people to reach your target ... AI can now predict and guarantee the results of influencer marketing programs Why content creators are becoming the cornerstone of performance marketing |
Thursday, August 31, 2017
A New Marketing Royalty on the Rise: Digital Influencers - Knowledge@Wharton
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