Independence Day started the most American of movie traditions: massive advertising campaigns - Vox

Vox

Independence Day started the most American of movie traditions: massive advertising campaigns Vox In the months that followed, Fox cut a promo deal with Apple, and scenes from the film in which Goldblum's character uses a PowerBook appeared in Apple's advertising. Tie-in toys were created, and Coors and Coca-Cola cut product placement deals. Teaser ...

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