Canada 150 marketing campaigns a balancing act between tasteful and tacky - CBC.ca

CBC.ca

Canada 150 marketing campaigns a balancing act between tasteful and tacky CBC.ca If a brand's Canada 150 campaign is perceived as inauthentic, "then they will be ridiculed online, and there's a potential for consumer backlash," said Ela Veresiu, an assistant professor of marketing at the Schulich School of Business at York University.