Monday, July 31, 2017

Advertising Drives Majority Of App Publisher Revenue - MediaPost Communications


MediaPost Communications

Advertising Drives Majority Of App Publisher Revenue
MediaPost Communications
Outside of advertising, publishers are far more likely to make money through direct in-app purchases than they are from paid installs or subscriptions, the mobile video ad company finds. In fact, in-app purchases currently drive 39% of total publisher ...
Advertising generates more than half of revenue sources for mobile app developersThe Drum

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