Wednesday, March 1, 2017

Alphabet: Warm Advertising Reception for YouTube TV Expected by William Blair - Barron's (blog)


Alphabet: Warm Advertising Reception for YouTube TV Expected by William Blair
Barron's (blog)
Schackert notes that this new offering is unlikely to be a “material driver” for Alphabet, but he also points out TV advertising is a $185 billion annual market, and pay TV is $275 billion, “therefore, both are very attractive markets for YouTube to ...



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