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Who controls the marketing tech stack in 2017: The CIO or CMO?
ZDNet Much has been made in the last several years for the need of the CIO and CMO to align on technology plans, as marketing strategy increasingly must be realized largely or entirely within digital experiences. While the CIO has long owned the overall ... |
Friday, December 30, 2016
Who controls the marketing tech stack in 2017: The CIO or CMO? - ZDNet
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