Transparency voted ANA 'marketing word of the year' for 2016 - Feedstuffs

Transparency voted ANA 'marketing word of the year' for 2016 Feedstuffs If a single word could represent the U.S. marketing industry in 2016, what would it be? According to the members of the Association of National Advertisers (ANA), that word is "transparency." During the week of Nov. 28, ANA surveyed its members online, ...