Five Account-Based Marketing Myths to Forget in 2017 - eMarketer

Five Account-Based Marketing Myths to Forget in 2017 eMarketer For B2Bs, account-based marketing (ABM) was the buzzword of 2016 and the trend is expected to continue into next year. Here are five ABM myths for B2Bs to forget in 2017. Myth No. 1. There is only one type of ABM ...