Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST] - Search Engine Journal

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Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST] Search Engine Journal Sales and marketing often have a contentious relationship. But by using search data to better understand what the customer is actually looking for, they are able to not only better serve their user base, but also create a cohesive tone of brand mentioning.