Pharma-to-physician social media and app marketing will soar by 2018: report - FiercePharma

FiercePharma

Pharma-to-physician social media and app marketing will soar by 2018: report FiercePharma Pharma companies' marketing communications to their target audience of healthcare providers are increasingly digital. That's not terribly surprising, considering the uptake in digital channels among physicians for professional use. What is changing ...