Most sectors should spend more on cinema advertising for better ROI, research suggests - CampaignLive

CampaignLive

Most sectors should spend more on cinema advertising for better ROI, research suggests CampaignLive Karen Stacey, chief executive of Digital Cinema Media, said: "We know that for many advertisers the ultimate measure of success is whether the campaign is able to deliver ROI. The last cinema industry ROI study was released in 2012 and given the level ... and more »

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