Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing? - Forbes

Forbes

Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing? Forbes Is it possible that all of the emphasis on “newer” marketing—coping with big data, social media, digital, and sophisticated analytics—is preventing marketers from getting the basics right? To explore this topic further, I talked with Shreesha Ramdas ...