Ikea Strategy Ditches the Dream Home for the Daily Grind - New York Times

New York Times

Ikea Strategy Ditches the Dream Home for the Daily Grind New York Times Ikea's new campaign is intended to show “real people in real living situations that anyone could relate to,” says Leslie Stone, director of strategic services at Ogilvy & Mather, Ikea's agency partner. THE settings for the vignettes are workaday and ...

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