To Bolster KLM's Identity, a 'Charmingly Clueless Approach' to Humor - New York Times

New York Times

To Bolster KLM's Identity, a 'Charmingly Clueless Approach' to Humor New York Times So the airline, which was formerly known as Royal Dutch Airlines, is embarking on an advertising campaign that is heavy on self-deprecating humor to explain what the letters mean. “The brand has not been so visible, but we want people to know it's an ... and more »