To Achieve Agility, XO Group's Marketing and Product Teams Are Joined at the Hip - eMarketer

To Achieve Agility, XO Group's Marketing and Product Teams Are Joined at the Hip eMarketer Dhanusha Sivajee, XO Group's executive vice president of marketing, spoke with eMarketer's Bryan Yeager about how her team is achieving closer alignment and collaboration with its product team, as well as key attributes she looks for when hiring new ...