RB's UK marketing boss on innovation, social purpose and not being 'everyone's cup of tea' - Marketing Week

Marketing Week

RB's UK marketing boss on innovation, social purpose and not being 'everyone's cup of tea' Marketing Week Becky Verano-Luri was promoted to the top UK marketing job just under four months ago, after joining the company in 2006. Talking to Marketing Week, she explains how she is hoping to set a “fresh” direction, why innovation will become an increasingly ...