Thursday, August 25, 2016

Kirkland's shifts advertising dollars to digital - InternetRetailer.com


InternetRetailer.com

Kirkland's shifts advertising dollars to digital
InternetRetailer.com
The retailer will instead spend that money on digital advertising, CEO Mike Madden told analysts on the retailer's fiscal Q2 2016 earnings call. He did not say what Kirkland's spends on advertising. “[This] will allow us to double our impressions ...



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