GameStop and RetailMeNot show why mobile retailers must embrace marketing automation (VB Live) - VentureBeat

GameStop and RetailMeNot show why mobile retailers must embrace marketing automation (VB Live) VentureBeat “The marketing world is going through a transformation,” says Jason Allen, VP of multi-channel at Game Stop. “We live in a day and age where you can measure and provide an ROI on most activities. So it feels like the days of Likes and engagement and ...