Friday, February 2, 2018

The transformation of the Super Bowl ad experience - The Conversation US


The Conversation US

The transformation of the Super Bowl ad experience
The Conversation US
For these reasons, the Super Bowl is the granddaddy of all ad buys. But in recent years, the tradition of millions of people simultaneously sharing the same commercial experience has become more complicated. As I discuss in my new book, advertisers are ...
Have Super Bowl Commercials Lost Their Magic? Top Creatives Weigh InAdweek

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