Friday, February 2, 2018

David Moon: Super Bowl advertising slow to change - Knoxville News Sentinel


Knoxville News Sentinel

David Moon: Super Bowl advertising slow to change
Knoxville News Sentinel
Despite the huge sums spent on Super Bowl advertising to reach the masses, the irony is that advertising is generally getting more targeted. If I sell carpet or roofing shingles, HGTV won't show my ad to 100 million people, but its show "Fixer Upper ...
The transformation of the Super Bowl ad experienceThe Conversation US
Is Super Bowl still an advertising touchdown, or is NFL just declining?The Australian Financial Review
Have Super Bowl Commercials Lost Their Magic? Top Creatives Weigh InAdweek

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