Direct-To-Consumer Brands Are Out-Marketing Traditional Retailers--But It Comes At A Cost - Forbes

Direct-To-Consumer Brands Are Out-Marketing Traditional Retailers--But It Comes At A Cost  Forbes

Direct-to-consumer (DTC) brands continue to up-end business models and rewrite the playbook on how to engage customers. So, it shouldn’t be a surprise to anyone in retail that a new report from CommerceNext shows an increasing divide in ecommerce marketing spending and priorities between traditional retailers and digital-first DTC brands. The research clearly demonstrates that one of the biggest differences between traditional retailers and DTC brands is their investment in marketing. Marketing budgets across all retail business models are on the rise: 65% of respondents said their 2019 bud...