'The role of the marketer has changed, shouldn't the marketing model?' - Marketing Week

Marketing Week

'The role of the marketer has changed, shouldn't the marketing model?' Marketing Week Underpinning the discussion, a new marketing paradigm developed by the founder of Marketing Week's sister title Econsultancy, Ashley Friedlein called The Modern Marketing Model, or M3 for short. In summary, the model proposes 10 elements broken down ...