Super Bowl LII Advertising Study: Ads Most Important with GOP and Men - Business Wire (press release)

Super Bowl LII Advertising Study: Ads Most Important with GOP and Men Business Wire (press release) The most surprising finding was that once the Patriots and the Eagles hit the field, the most popular and anticipated online activity during the game is watching advertisements. Nearly half of Americans (46.7 percent) ranked it as the most important ... and more »

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