Publicis' Tobaccowala: Advertising Will Decline 30% In Next 5 Years - MediaPost Communications

MediaPost Communications

Publicis' Tobaccowala: Advertising Will Decline 30% In Next 5 Years MediaPost Communications At a time when it seems there are more opportunities to advertise than ever before, one of Madison Avenue's most visionary futurists predicts the ability of advertising to actually reach consumers will decline “20% to 30%” over the next five years. “We ... and more »

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