Friday, February 2, 2018

NFL Advertisers Pay Record-Breaking Prices Even as Ratings Drop - Bloomberg


Bloomberg

NFL Advertisers Pay Record-Breaking Prices Even as Ratings Drop
Bloomberg
While advertising rates rose, total ad spending during regular NFL games declined 1.2 percent in the 2017 season, following two years of increases. Lower audience ratings meant networks such as CBS and Fox had to offer more “make goods,” free air time ...

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