Marketing Week |
Kia's marketing boss on transforming the brand from 'budget' to premium
Marketing Week Sport has always been a “crucial ingredient” of Kia's marketing strategy. It has previously rolled out global sponsorship deals around football and invested heavily in cricket on a local level. “Sports helps us build Kia's personality. As we are a ... |
Monday, February 5, 2018
Kia's marketing boss on transforming the brand from 'budget' to premium - Marketing Week
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